Munro Vehicles, a manufacturer of all-electric 4x4s, and Scotland’s only volume production car company, has unveiled its first vehicle, the Munro Mk_1. Designed, engineered, and built in Britain, the Munro MK_1 is the world’s most capable all-electric 4×4, born off-road to navigate the most challenging terrain and operating for up to 16 hours on a single battery charge.
The Munro combines a state-of-the-art 280kW electric powertrain to ensure zero tailpipe emissions, with a proven, robust, simple-to-maintain mechanical driveline that delivers uncompromised off-road ability. The Munro’s unique attributes make it an ideal choice for those seeking to minimise their environmental footprint in numerous sectors including construction, agriculture, mining, environmental, emergency rescue, remote infrastructure maintenance, and recreation without compromising on performance or capability.
Capable of effortlessly transporting a crew of five to the most rugged locations, accommodating an 1000kg payload and 3500kg towing capacity, the Munro represents the ultimate, sustainable, utilitarian, off-road workhorse. Intensely focused on off-highway performance, reliability, ease-of-repair and longevity, the Munro is engineered to provide owners and operators with decades of service.
Priced from £49,995 (excluding VAT) in five-door, five-seat, 130-inch wheelbase Utility guise, Munro has already received deposits for several Munro MK_1s that it will hand-build next year. Orders have come from locations across the globe including the UK, Switzerland, St Lucia, and Dubai. Several pre-sale agreements have been reached with fleet operators in key industries.
In 2024, Munro will expand from its current headquarters in East Kilbride to a new purpose-built factory in central Scotland, where production will scale to more than 250 units per year initially, leading to the creation of 300 new jobs. The new site will eventually produce 2,500 vehicles per annum. Munro is the first automotive manufacturer to build cars at scale in Scotland since Peugeot-Talbot closed its Linwood plant in 1981, which the Rootes Group established in 1963.
The company was founded in 2019 by Russell Peterson and Ross Anderson, with Peterson assuming the CEO role and Anderson appointed Head of Powertrain. The idea, which is named after a Scottish mountain that exceeds a height of 3000 feet, came to Peterson and Anderson during an off-road camping trip in the Highlands.
“We had already taken measures to reduce our own environmental footprints and had a lot of experience driving our own EV, and got quite used to the instant torque delivery,” recalls Peterson. “But the off-roader we were driving through the Highlands was combustion-engined, and it was really struggling on the steep climbs. So, we were musing how much better it would be with an electric motor.”
“On the return journey, we stopped at a café in Braemar, where a bank of 50kW rapid chargers were sitting empty and unused. Parked up nearby was a large group of combustion-engined safari adventure 4x4s of a type that are no longer manufactured and will have to be replaced eventually.
“It dawned on us that there was a gap in the market for an electric-powered, four-wheel-drive, utilitarian workhorse. We envisioned a vehicle with ultimate, go-anywhere, off-road ability, unrestricted by road-derived underpinnings that limit the all-terrain ability of vehicles such as the 4×4 pick-up trucks that have come to dominate the market.”
Like the Scottish mountains the brand is named after, the Munro has been conceived to last a lifetime. Born off-road, born electric and capable of withstanding the harshest terrain and challenging elements, Munro is enduring, inspiring and ready for any challenge.
