The first vehicles featuring Dacia’s bold new identity have reached UK shores, arriving at Royal Portbury Dock in Bristol. The arrival marks the culmination of the brand’s renewal having recently embarked on its new chapter.
The next step for the vehicles will be a final quality control check before being delivered to Dacia dealerships ready for test drives and first customer deliveries.
First to drive off the boat was a Sandero Stepway Journey in Dusty Khaki. Combining rugged SUV styling with the benefits of the Sandero, the distinctive model perfectly showcased Dacia’s new identity.
The recently introduced Dusty Khaki colour combined with the Sandero Stepway’s Megalith Grey modular roof rails epitomises the brand’s robustness, sense of adventure and synergy with the great outdoors.
The arrivals come at an exciting time for Dacia as it prepares to celebrate its ten-year anniversary since launch in the UK and the imminent debut of the Dacia Jogger Hybrid 140.
Born in 1968, then relaunched by Renault Group from 2004 across Europe and Mediterranean countries, Dacia has always offered the best value for money cars by constantly redefining the essentials. As a game-changer, Dacia proposes simple, multi-purpose, reliable cars in tune with customers’ lifestyles.
Dacia models have become a reference on the market, including Sandero, the best-selling retail car in Europe each year since 2017; Duster, the best-selling SUV to European private customers since 2018; and Jogger, the C-segment versatile family car. Present in 44 countries, Dacia has sold more than 7.5 million vehicles since 2004.
Dacia launched in the UK in 2013 and enjoyed the most successful start ever for a new car brand in the UK. More than 220,000 Dacia vehicles have been sold in the UK to date.
Since 2013, Dacia has disrupted the UK car market, striving to provide cleverly designed vehicles that combine great value with proven quality and reliability. With this winning formula, Dacia is now stronger and more popular in the UK than ever.