In the inaugural year of the iconic partnership with Scuderia Ferrari HP – Peroni Nastro Azzurro 0.0% is invited race fans to The Tifosi Takeover at Belfast’s City Hall
The weekend of Friday 20th to Sunday 22nd September 2024 was one to remember for race fans when the ground of City Hall came to life with a static display of a replica Scuderia Ferrari HP thanks to Peroni Nastro Azzurro 0.0%.
The custom designed multi-sensory event, located on the West Lawn against the stunning backdrop of Belfast City Hall, attracted thousands over the three days who got to taste Peroni Nastro Azzurro 0.0% as well as get up close to the racing car, helmet, and racing suit on display.
This unique pop-up experience has been designed to celebrate the most dedicated fans in the world – the Tifosi, known around the world as the most passionate race fans on the grid.
Speaking before the event, “We are delighted to bring this fantastic display to the heart of Belfast,” says Andy Cowap, Peroni Nastro Azzurro Brand Manager. “We’re thrilled to be back in 2024 with Scuderia Ferrari HP. I’m sure the Scuderia Ferrari HP replica car will be a massive attraction for racing fans.”
