My top five car adverts are for the Mini Countryman, the Honda Accord, Volkswagen, the Fiat 500 and the Nissan Qashqai. These adverts stuck out to me because they
were all very different to the usual stereotypical flashy car driving through the deser
t, up round mountain tops, or generally places that you would never dream to take your car.
Fair enough, I don’t expect big names like Toyota and Ford to film their ads down at the local shop but still, why not be creative like Mini and Honda have!
These adverts grabbed my attention and are generally better than all the rest as they leave a lasting affect on you, without the need of flashy models or strange
and unnecessary locations. Simple quirkiness, randomness and madness can do much better than all that.
(Honda Accord) This has got to be the best TV ad ever. It’s not often that a TV ad comes out and leaves viewers shocked but totally in awe of the work behind it, but this ad which is promoting Honda’s Accord does just that. It is one that is not soon forgotten. It uses all the pieces of the car to set off different movements, like a cog rolls down and flicks a switch, which sets off something else and so on. It takes extreme precision, lots of attempts (605 to be specific) and very patient crew! A very clever ad.
(Nissan Qashqai) This ad shows the Nissan speeding through streets, parking lots, dodging paint and diving off buildings, narrowly avoiding getting hit in an assault course type of scenario. It stuck out to me because it’s interesting to watch and although it is obviously not really happening, it
shows that the car is capable of quite a lot!
(Volkswagen) This ad doesn’t even feature a car, but it still puts through the message of Volkswagen. It features several dogs, barking to the theme of star wars…very strange, but still, the ad sticks out and is memorable as it’s likely to make you laugh at it and show it to other people. Proof that all you need to do is be interesting, and with the power of the internet and people showing others through it, using video sites social networking you can promote your cars without actually including any in the ads. Simple, yet effective.
(Mini Countryman) This ad shows hundreds of Mini Countrymen multiplying rapidly and reeking havoc as they all drive through the city. The screen is filled with a sea of red Mini’s and so grabs viewers attention quickly. Also, with the exaggerated acting of the extras shocked by the take over of the Mini’s, it makes for a slightly funny ad.
(fiat 500) This ad shows cars through the ages, as two men are overtaking each other as they have the next, newest and best generation of car. They continually overtake each other passing through the decades, going from black and white to now-a-days. In the end it is left with the Fiat speeding on ahead of the other car, showing it is the best of this era. I liked this ad as it is quite cool to watch the decades pass, as the picture quality and colour changes, along with the dress sense of the two drivers and the style of ‘modern’ car.
By Sarah (UsedCarsNI.com work experience student)
